The metamorphosis of the ‘low-cost’ destinations: Benidorm or Magaluf open to luxury

Benidorm, Magaluf and Torremolinos are looking for VIP customers. After years of neglecting destinations with a reputation of ‘low-cost’, crushed and focused on volume, hotel chains are beginning to realize their potential: year-round tourism, good weather, pleasant beaches, but too many prejudices around them. “The entry of four-star hotels, the reform of existing ones and […]