Benidorm – At the Birthplace of Mass Tourism, Hotels Try to Reinvent Themselves
Sun, sand, and social distancing at the Spanish resort town of Benidorm, where closures are up, occupancy is down, and revamps are under way. An article by Jeannette Neumann (Bloomberg) Few places are as tied to mass tourism as the Spanish resort town of Benidorm. It’s often dubbed the birthplace of package tours, and on […]